Profile:
Charlotte is a Chartered Marketer (MCIM) and holds a Professional Postgraduate Diploma in Chartered Marketing from the Chartered Institute of Marketing. She is a commercially driven marketing leader responsible for shaping and delivering Lubbock Fine’s marketing and business development strategy to support sustainable growth and strong market positioning.
Charlotte has over 20 years’ experience in professional services marketing and business development, working with accountancy and advisory firms across London and the South East.
Prior to joining Lubbock Fine, she was Marketing Partner at another accountancy firm, where she led a full firm rebrand that significantly increased digital engagement and supported revenue growth. Before that, she held the Head of Marketing position at another firm, driving strategic campaigns, improving SEO performance, and developing cross-selling initiatives across service lines.
Earlier in her career, she held senior marketing roles, where she led multi-office and international marketing strategies. Her experience spans brand repositioning, digital transformation, campaign delivery, business development strategy, and stakeholder engagement at board level.
Day-to-day, Charlotte develops and implements the firm’s marketing and BD strategy, aligns marketing activity with overall firm objectives, leads integrated campaigns across digital, content and events, drives website, SEO and social media performance, supports pitches, proposals and tenders. identifies cross-selling opportunities across departments, manages brand positioning, communications and thought leadership and oversees marketing operations, budget and agency relationships. She also acts as a strategic advisor to the Board, ensuring marketing is commercially focused, measurable and aligned with growth ambitions.
Additionally, Charlotte is especially passionate about aligning marketing closely with commercial strategy and embedding a results-driven culture across firms. As Head of Marketing, she works across all service lines and sector groups to ensure consistent messaging, coordinated campaigns and effective cross-firm collaboration.
Personal
Alongside her busy role at Lubbock Fine, Charlotte volunteers as Director of Communications and Board Trustee at Bishop’s Stortford Rugby Football Club, where she leads the club’s communications strategy and brand development.
In her spare time, Charlotte enjoys fitness and staying active, as well as supporting grassroots sport through her voluntary board role. She also enjoys spending time with friends and family, attending sporting events and being involved in community initiatives.